Greetings, and welcome to our web site!
We, three students at Reed College in spring of 2011 created this website and the subsequent analysis as part of our coursework in an Anthropology course devoted to the complexities of sex, gender and sexuality. The class was taught by Reed anthropology professor Charlene Makley.
Contemporary pop culture and advertising culture are imbued with a plethora of messages about sex, gender and sexuality. What is admired, despised, contested, hegemonic? There are as many messages as there are advertisements, music videos, blogs, or other cultural objects. We hope that this website can aid people in thinking about the intricacies of these messages by analyzing a spread of Juicy Couture advertisements we came across in the August 2009 issue of American Vogue magazine, one of the most prominent fashion magazines internationally. We hope this site can be accessible to individuals in both academic and non-academic contexts and that it will be just one resource on a long journey to explore the implications of sex, gender and sexuality for our viewers.